(Steal these content ideas for when your brain is offline but the algorithm isn’t)

We’ve all been there. You sit down to post on Instagram or update your blog, and your brain hits a wall. No new sessions to share. No clever captions coming to mind. And honestly, you’d rather scroll TikTok than figure out what to say.

But here’s the truth: showing up consistently online is one of the easiest (and free-est) ways to stay booked, build trust, and remind people you exist. The good news? You don’t need fresh photos every day or a full-blown content plan to make that happen.

Here are some go-to content ideas I use when I feel stuck. They’re easy to adapt, quick to pull together, and great for engagement.

1. Client Love / Testimonial Post

If someone sent you a kind message or left a glowing review, post it. Screenshot it and pair it with a favorite photo from their session. You don’t need a long caption, just a short note like, “This made my day” or “Still thinking about this sweet family.”

This kind of post is called social proof, when your clients do the talking for you. It’s one of the most effective ways to build trust because it shows that real people have worked with you and had a great experience.

2. Before & After Edit

Show the raw photo straight out of camera next to your final edit. People love to see the process and transformation. You don’t need to explain your entire workflow, just a quick caption about how you brought the image to life works great.

3. Photography Tip

You know way more than you give yourself credit for. Share a quick tip for photographers or clients, like what time of day is best for light, how to get genuine smiles from kids, or how to choose outfits for family photos. Simple is best.

4. Behind-the-Scenes Peek

Post a photo or reel from a recent shoot showing you in action. Or show your desk setup. Or what your editing day looks like. People love to see the human side of your business.

5. Answer a FAQ

What’s something you get asked all the time? “Do you shoot in the winter?” “How far in advance should I book?” “What’s the best location for fall family photos?” Turn the answer into a post. It positions you as the expert and saves you from having to repeat yourself 80 times.

6. Personal Connection Post

You don’t have to overshare, but it’s nice to let people in. Talk about something going on in your life, like juggling work and kids, a funny session story, or a book you’re reading. It helps people feel connected to you, not just your work.

Final Thoughts

You don’t have to be a content machine or a social media influencer to show up consistently. Just keep it real. Recycle what you already have. Speak from experience. Be helpful. Be human.

When in doubt, come back to this list and pick something easy. And if you’re still staring at your phone feeling stuck, walk away and come back with fresh eyes. That post will still be there.

Want more content prompts and post ideas like this sent straight to your inbox? Join my email list and I’ll drop them into your brain so you don’t have to think so hard.