Summer style guide with outfit ideas for family photos

Simplifying Outfit Planning

Planning outfits can feel like the hardest part of family photos, but it doesn’t have to be. With a little guidance, you can keep it simple and beautiful. This style guide is full of practical tips and curated outfit ideas to help your crew feel confident, comfortable, and camera-ready.

(Scroll to the end of this post for six style boards with outfit picks for the whole family!)

Choose Colors That Coordinate, Not Match

Instead of everyone wearing the same color, aim for a mix of 2–3 soft, complementary tones. Think muted blues, sage greens, warm creams, and soft beiges — colors that blend effortlessly and photograph beautifully outdoors.

Avoid loud patterns, logos, or neons; they tend to distract from what really matters: your connection.

Keep the Season (and Setting) in Mind

We’ll likely be in a natural setting — a field, a park, a light-filled space — so let your clothing reflect that easy, organic vibe. Light fabrics like linen or cotton work beautifully in the summer sun.

Neutral-toned sandals (or bare feet!) are perfect. Skip the bright sneakers and heavy layers.

Prioritize Comfort for Natural Photos

When you’re comfortable, you relax. And when you relax, that’s when the magic happens.

Soft, breathable fabrics and flexible outfits, especially for kids, help keep things easy and joyful. Don’t stress over perfection. Embrace the barefoot real-life energy of your family. It photographs beautifully.

Add Texture for a Polished Touch

Want to elevate your look without relying on bold prints? Texture is your best friend. Fabrics like linen, gauze, or knits photograph beautifully and add richness and dimension to your gallery.

Light layering also helps create depth. Think: an open button-up shirt, a draped cardigan, or even a soft wrap. It’s a subtle way to add interest without distraction.

The Bottom Line? Connection Over Perfection.

At the end of the day, your favorite photos won’t be the ones with the perfect outfits; they’ll be the ones that capture how it felt to be together. Choosing comfortable, coordinated summer family photo outfits helps set the tone, but the real magic happens in the love, laughter, and connection you bring to your session.

Want more outfit inspiration? Browse my Outfit Inspiration Pinterest board here. Ready to plan your session? Get in touch here to snag your spot this summer!